TO COMPETE IN THE MARKET FIELD, TO WIN FROM THE FACTORY.
In 1995, Wellmax founder Mr.Chen took a visit to Germany and first noticed a thing called pull-out basket in his friend’s. At that time, most of the Chinese families were still decorating their kitchen with only flooring tiles and marble cabinet. Returned to China, Chen still could not get his mind of this thing, he looked through all information and surprisingly found there was not a single company produced pull-out basket.
With his mind set on improving Chinese kitchen storage function, Chen began to start his own business. Registered the brand “Wellmax” in Panyu, Guangzhou, with a team of only 7 people, this little company started to make kitchen functional hardware, kitchen racks, kitchen electrical appliances, and so on.
Once on a meeting with this team of 7, Chen brought up the development concept for the first time, “to compete in the market field, and to win from the factory”. The core of that concept is to carry the spirit of a craftsman, to make products with the best quality, thus to shape an excellent brand.